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Businesses Aren’t Social Enough On Social Media

Picture this: you’re running a business and you’re feeling pretty stuck. You’re not getting as many customers as you want, and you’re not sure what to do next. You think your prime location, friends and family supporters, and hastily built website are enough to get by. But what happens when word of mouth isn’t working out? Get out of the stone age and get your biz on social media.

You don’t have to make a profile on every social media platform you can think of. Find out where your target audience hangs out online and start there. Marketing to Gen Z? Try Tik Tok. Are you a B2B company who thinks they have no use for social media? Get a LinkedIn Business Page. Start posting fire content, make your business everyone’s business, and show the online world you’re the best at what you do. If you’re providing value, being genuine, and communicating with your audience…your business will gain traction like you never imagined.

But it’s not just about the numbers or vanity metrics. Sure a verified badge is cool (you can just buy one these days anyway), but have you considered the direct line of communication you’ve opened up between you and your targeted audience? You can start talking to your customers directly. You slide into their DMs and respond to their comments and reviews. It’s like you’re talking to your homies, and they’re loving it. They’re showing you some love too, leaving you heart eyes and fire emojis all over your posts.

And the best part? It’s cheap AF. You’re saving mad money on marketing because you’re using social media. You can get your message out there, build your brand and bottom line, all without breaking the bank. And if you want to put some cash down for advertising, that’s cool too! It’s WAAAAY cheaper than running a TV or print ad, and much easier than walking around all day sweating your butt off putting flyers on buildings and cars.

Plus, you can target your ads to specific audiences. It’s like magic. Show your ads to people who are most likely to buy your products or services. Get super specific with your targeting. Is your audience weird old cat ladies? Target them. Does your audience collect pet rocks specifically sourced from a certain geographic location? Target them.

And when you drop a link to your website in your bio or your posts, it’s like a portal to your business. At that point, you’re basically Dr. Strange minus the awesome powers. The more people who visit your site, the more chances you have to make some sales. That might seem like an obvious duh, but it’s surprising how many people and businesses don’t take advantage of these tactics. You’re website is a part and you’re inviting the entire internet to come through and hangout.

Don’t be a basic biz owner. Get on social media and start living your best business life. It’s the key to growing your sales and connecting with your customers. Your business won’t blow up without the social glow up, so what are you waiting for?

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