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A Little Bit Of

curated creativity

energetic and engaging

Carousel post make content more “digestible”, keep users engaged, and allow for a cohesive “step-by-step” type message. I chose bright colors and a bigger font to make the post more memorable and visually appealing in order to quickly grab the audience’s attention.

energetic and engaging

Carousel post make content more “digestible”, keep users engaged, and allow for a cohesive “step-by-step” type message. I chose bright colors and a bigger font to make the post more memorable and visually appealing in order to quickly grab the audience’s attention.

strong branding meets understanding

Again, I was able to easily break down to the audience why they should this specific software solution via a carousel using the company’s branding. I prefaced each benefit with a bold title to tell the audience exactly what they were about to encounter on the next slide. Carousels are a great way to convey your product to social media and share high-level benefits with potential customers.

strong branding meets understanding

Again, I was able to easily break down to the audience why they should this specific software solution via a carousel using the company’s branding. I prefaced each benefit with a bold title to tell the audience exactly what they were about to encounter on the next slide. Carousels are a great way to convey your product to social media and share high-level benefits with potential customers.

The ARt Of Storytelling

I combined the precision of technical expertise with the art of storytelling to create a seamless and compelling narrative for this case study. I carefully interviewed the parties involved while taking detailed notes, so I could be sure to accurately bring their story and experience to life. Although the main focus was on the benefits of implementing new software, I didn’t want to lose sight of how the software eased their pain points and opened up a new world of creative innovation for the company. Case studies are never the most “exhilarating” stories, but they are so much more than static facts, generic quotes, and moot talking points. I made sure that even if the reader didn’t digest the entire study, they could still understand the value just by reading the headers of each individual section.

Blogging your memory

I was tasked with crafting a compelling listicle blog for a client highlighting the top 10 best backpacking foods. In order to deliver a piece that was both informative and engaging, I delved deep into the world of outdoor adventure, researching and a variety of lightweight meals and snacks. The resulting blog is a carefully curated selection of the most delicious and nutrient-dense options for hikers and backpackers, perfect for fueling their adventures in the great outdoors. From savory meals to sweet treats, this listicle is a must-read for anyone looking to elevate their backpacking game and make the most of their time in nature.

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there’s a method to my marketing

this isn’t work. it’s workflow.

IDEATION
40%
CREATION
30%
EXECUTION
30%

At the heart of my marketing strategy is a three-stage workflow that maximizes creativity and ensures the success of each campaign. First, I spend 40% of my time on ideation, brainstorming and developing ideas that are innovative, impactful, and tailored to the specific needs of my clients. This critical stage allows me to explore multiple possibilities, refine my approach, and ultimately come up with a concept that truly resonates with the target audience.

Once I have a solid idea, I dedicate 30% of my time to creation, working closely with my team to craft a compelling and visually striking campaign that captures the essence of the brand and speaks to the emotions of the audience. Whether it’s through compelling copy, eye-catching visuals, or interactive elements, I aim to create a marketing experience that is engaging, memorable, and effective in achieving the desired goals.

Finally, I allocate 30% of my time to execution, carefully launching and monitoring the campaign to ensure that it delivers the desired results. This stage involves implementing the strategy across various channels, from social media and email marketing to search engine optimization and paid advertising. By meticulously measuring and analyzing the data, I’m able to fine-tune the campaign, optimize performance, and ultimately achieve the desired outcomes.

The benefits of this workflow are clear: by prioritizing ideation, creation, and execution in equal measure, I’m able to deliver marketing campaigns that are truly impactful, innovative, and tailored to the needs of my clients. This approach ensures that I stay on top of the latest trends, techniques, and best practices in the industry, and that I’m able to create campaigns that capture the attention of audiences and drive results.


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